![]() ![]() Now, instead of watching what Apple thinks you should watch (it was always a little disconcerting the way options would magically appear and disappear from previous versions), you get to choose your content in the form of TV apps from the App Store. That’s because there’s an entirely new paradigm for the fourth-gen Apple TV - one that follows Roku’s approach - in which the App Store is king. Gone are the many and varied choices that litter the default home screen of previous versions of Apple TV. But with the exception of the new App Store, Computers, and Settings buttons, that’s all you get. Current Apple TV users will immediately recognize the content carousel, which Apple calls the “top shelf,” and the default Movies, TV Shows, Photos, and Music choices immediately below. After entering your Wi-Fi info (or using an iOS device to automatically beam that setting over Bluetooth) and punching in your iCloud/iTunes credentials, you are greeted with a familiar, but sparsely populated, home screen. ![]() The first thing you notice after firing up the new Apple TV is the emptiness. But how do the two really compare, and is the Apple TV worth the extra cash? Let’s take a look…Ībove: The new Apple TV home screen will be kind of empty until you populate it from the App Store. I finally cracked it.” - Steve Jobs, from Walter Isaacson’s biography.Īpple’s latest incarnation of its Apple TV set-top box doesn’t quite deliver on the bombastic promises of Apple’s late, great founder, but it definitely proves that what was once merely “a hobby” for the company is now a very serious part of its strategy to control every aspect of our digital lives.Īnd while few were surprised to learn that the new motto for finding something to watch is “There’s an app for that,” what is surprising is just how closely the new Apple TV mirrors the approach taken by Roku, specifically its Roku 3 set-top box. It will have the simplest user interface you could imagine. It would be seamlessly synced with all of your devices and with iCloud. “I’d like to create an integrated television set that is completely easy to use. Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.
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